Coming in 2027

Full gym management, on your own website.

Webwod is a WordPress plugin that runs your whole gym: timetables, booking, memberships, payments and leads, all in your own brand.

One timetable. Your gym’s brand.

The same Webwod timetable in two of our demo gyms: Kestrel Strength Co., a functional fitness box, and Linen Reformer Studio, a reformer Pilates studio. Same features, two completely different looks.

Real designs from the Webwod design phase. The demo gyms are fictional brands.

The Webwod timetable on a phone in the Kestrel Strength Co. brand: dark, with orange accents.

Kestrel Strength Co.

Athletic preset, dark

The same Webwod timetable on a phone in the Linen Reformer Studio brand: light, with a serif typeface.

Linen Reformer Studio

Studio preset, light

Everything your gym needs, in one place.

Memberships, bookings, payments and leads in one plugin, so you don’t need five tools that don’t talk to each other.

Sell memberships

Plans, packs and drop-ins

The same memberships page on a laptop, with all three plans side by side.
Phone showing the Kestrel Strength Co. memberships page, with a drop-in at £14 and a plan of 8 classes a month at £75.

Sell memberships from your own website.

Members choose a plan, sign your waiver and pay online without leaving your site. You set the prices, allowances and terms.

  • Monthly plans with class allowances, or unlimited
  • Class packs, drop-ins and intro offers for new members
  • Joining fees, promo codes, and pauses when members need a break

Take bookings online

Two taps from the timetable

The same booking on a laptop, opening as a side panel beside the timetable.
Phone showing the Kestrel booking sheet opened over the timetable.

Members book in two taps.

A clear timetable with spaces left, then a booking sheet that feels like an app, right on your own website.

  • Real capacity, so classes never overbook
  • Booking windows and cancellation cut-offs for each class type
  • Late cancels and no-shows recorded, with optional strikes

Fill every class

Waitlists that run themselves

The same timed offer on a laptop, with a countdown and a button to claim the space.
Phone showing a timed offer to claim a waitlist place on the Kestrel site.

When a place opens, it fills itself.

Someone cancels, and the next person on the waitlist gets the place or a timed offer to claim it. No spreadsheets and no chasing.

  • Automatic move-up or a timed claim window
  • A cut-off before class, and quiet hours overnight
  • Emails at every step, so nobody misses out

Get paid automatically

Stripe and direct debit

The Webwod payments screen in the WordPress dashboard.

Recurring payments, straight to your Stripe account.

Memberships renew on their own, by card or direct debit, at Stripe’s own rates. Webwod never takes a cut.

  • Bacs, SEPA and ACH direct debit through Stripe
  • Failed payments flagged, with booking held until they’re sorted
  • Cash and bank transfers recorded in the same ledger

Win more members

A leads pipeline, built in

The Webwod leads board in the WordPress dashboard.

Turn website visitors into members.

Lead forms with offers capture every enquiry, and your leads pipeline shows who needs a call, who has a trial booked and who’s ready to join.

  • Instant notifications when a new lead comes in
  • Your own stages, follow-up tasks and an activity timeline
  • Convert a lead to a member in one click

Free trials

An easy first class

The same free trial class on a laptop, opening as a side panel beside the timetable.
Phone showing the free trial class sign-up on the Kestrel site.

Let newcomers try a class, the easy way.

Visitors book a free trial class with a lightweight account. You choose whether trials take real places or sit on top of the class size.

  • One free trial per person
  • Trials counted in the class size, or added on top
  • An intro chat instead of a class, if that suits your gym

Member accounts

Bookings, plans and details

The same member account on a laptop, with bookings and membership side by side.
Phone showing a member’s bookings on the Kestrel site.

An account members actually like using.

Members see their bookings, membership and details on your site, on any phone. They never see WordPress.

  • Upcoming and past bookings, with easy cancelling
  • Membership, allowances and renewal dates
  • Sign in, password resets and profile changes on your site

Post the daily WOD

Workouts on your site and TV

The workout on the gym TV, shown full screen.
Phone showing the daily workout on the Kestrel site.

Your daily workout, on your own site.

Publish the WOD in clear sections, schedule it ahead, and put it up on the gym TV. It’s your content, on your domain.

  • Scheduled publishing, ready before the first class
  • Visible to everyone, members only or booked members only
  • A full-screen display for the gym TV

Run your day

Today at a glance

The Webwod dashboard in WordPress, showing today’s classes, leads and renewals.

See today at a glance.

Your dashboard shows today’s classes, new leads, upcoming trials and renewals due, the moment you open WordPress.

  • Class rosters with quick attendance marking
  • Members, renewals and payments in fast, clear lists
  • Every Webwod email logged, so you know what members were sent

Make it your own

Easy to adapt and extend

/* In your theme’s stylesheet */
.webwod-app {
  --webwod-primary: #b4532a;
  --webwod-radius: 4px;
}

Illustrative example. The final token names will be in the docs.

Make it work your way.

Webwod works with any theme and fits the way your site is already built. And if you or your developer want to go further, it’s ready for that too.

  • Blocks and shortcodes, with a shortcode generator
  • Your brand colours and styles in one place, as CSS custom properties
  • Hooks, template overrides and a REST API for developers

Planned for after launch: campaign landing pages with conversion tracking, family accounts, courses and page-builder widgets.

Three ways to start

Webwod is a WordPress plugin. Install it on your own WordPress site, or have us do it for you.

Do it yourself

WordPress plugin licence

£199 a year

For 1 WordPress site. Up to 5 sites £449, up to 10 sites £699. More than 10 sites? Ask us.

Every feature, starter sites you can import in one click, and updates and support while your licence is active. 14‑day free trial and a 30‑day money-back guarantee.

We set it up

Webwod Setup

£795 + VAT

One-off, including your first year’s licence.

We install Webwod on your WordPress site, import a starter site, add your logo, colours and photos, and load your timetable, coaches, plans and waiver. Moving you from another platform: an extra £295 + VAT.

We build and look after it

Custom build + Webwod Managed

From £1,950 + VAT

Then your website, hosting and Webwod, looked after for £99 + VAT a month, with a 12-month minimum term.

A bespoke WordPress website, including updates, backups, support and amendments. Fast, secure web hosting included.

The free trial and money-back guarantee apply to plugin licences. Webwod Setup and custom builds have their own terms. Licences are sold through Freemius, our reseller, which works out any VAT or sales tax for your country at checkout.

Service prices exclude VAT. UK businesses pay VAT at 20%. Businesses outside the UK don’t pay UK VAT.

Join the waitlist.

Tell us who you are with the switch, and we’ll only send you what’s useful to you.

Who are you?

Choose the one that fits you, and we’ll show the right questions.

We’ll only use this for waitlist emails.

Questions, answered

When is it out?

We’re aiming for January 2027, and the waitlist hears first.

What will it cost?

Webwod is a WordPress plugin, so it depends on who sets it up.

Do it yourself: if you or your web developer install it on your own WordPress website, you only need a licence. It’s £199 a year for one site, with a 14‑day free trial and a 30‑day money-back guarantee.

We set it up for you: Webwod Setup is £795 + VAT, including your first year’s licence. We install it on your WordPress site, add your branding, timetable, coaches and plans, and give you a short handover call.

We build and look after it: a bespoke WordPress website from £1,950 + VAT, then £99 + VAT a month for updates, backups, support and hosting, with a 12‑month minimum term.

Whichever you choose, you pay Stripe’s normal fees and nothing more on payments. On services, VAT is only added for UK businesses.

Is there a free version?

No. Every licence gets every feature. You can try a licence free for 14 days, look round the live demo sites, and there’s a 30‑day money-back guarantee on licences.

Is there a lifetime licence?

Not at launch.

Will it work with my theme or page builder?

Webwod works with any WordPress theme. It comes as blocks and shortcodes and uses your theme’s fonts. Page-builder widgets, starting with Elementor, are planned for after launch.

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